Google Ads

Source: https://runstack.engineer/docs/toolkits/google-ads

Manage campaigns, ad groups, ads, budgets, audiences, and reports in Google Ads.

Tools (28):

Tool	Description
`googleAdsAddOrRemoveToCustomerList`	Adds or removes contacts from a customer list (UserList audience). Use for customer-match membership updates.
`googleAdsCreateCalloutAsset`	Creates an immutable callout asset. Associate it with mutateCustomerAssets (CALLOUT) afterwards.
`googleAdsCreateCustomerList`	Creates a customer list (UserList audience/remarketing list). Use to start a new audience segment.
`googleAdsGetCampaignById`	Returns campaign details by numeric ID. Use when the campaign ID is known.
`googleAdsGetCampaignByName`	Retrieves a campaign by exact name. Use when only the campaign name is known.
`googleAdsGetConversionActionTagSnippets`	Retrieves website/call tag snippets for a conversion action. Use after creating one, before installing tags.
`googleAdsGetCustomerLists`	Lists customer lists (audience segments). Use to discover list IDs before membership updates.
`googleAdsGetRmfReport`	Runs a bounded report template (customer, campaign, ad, keyword, search term, bidding strategy). Use for standard performance reports.
`googleAdsListAccessibleCustomers`	Lists customer resource names accessible to the OAuth user. Use to discover which accounts are reachable.
`googleAdsListSubAccounts`	Lists child accounts under a manager (MCC) account. Use to pick which child account to target.
`googleAdsMutateAdGroupAds`	Creates, updates, or removes ad group ads including responsive search ads.
`googleAdsMutateAdGroupAssets`	Links assets to ad groups (sitelinks, callouts, snippets, images). Use after creating assets.
`googleAdsMutateAdGroupBidModifiers`	Creates, updates, or removes ad group bid modifiers (device, hotel criteria).
`googleAdsMutateAdGroupCriteria`	Manages ad group criteria (keywords, audiences, demographics, placements, topics, webpages, listing groups). Removes are irreversible.
`googleAdsMutateAdGroups`	Creates, updates, or removes ad groups in batch. Removes are irreversible.
`googleAdsMutateAssets`	Creates or updates assets (sitelinks, snippets, text, lead forms, promotions, calls, prices, media).
`googleAdsMutateBiddingStrategies`	Creates, updates, or removes portfolio bidding strategies (Target CPA/ROAS/Spend, Maximize Conversions/Value, Impression Share).
`googleAdsMutateCampaignAssets`	Links assets to campaigns. Use after creating assets.
`googleAdsMutateCampaignBudgets`	Creates, updates, or removes campaign budgets. Use before creating campaigns.
`googleAdsMutateCampaignCriteria`	Manages campaign-level targeting (locations, languages, negative keywords, devices, schedules, audiences, IP exclusions).
`googleAdsMutateCampaignLabels`	Creates or removes campaign-label relationships for organizing and reporting.
`googleAdsMutateCampaigns`	Creates, updates, or removes campaigns in batch. Removes are irreversible.
`googleAdsMutateCampaignsV2`	Creates, updates, or removes search/display campaigns with typed bidding strategies.
`googleAdsMutateConversionActions`	Creates, updates, or removes conversion actions for conversion tracking.
`googleAdsMutateCustomerAssets`	Creates or removes customer-level asset associations. Removal is irreversible.
`googleAdsMutateLabels`	Creates, updates, or removes labels. Pair with campaign label mutations.
`googleAdsMutatePortfolioBiddingStrategies`	Creates, edits, or removes typed Target CPA / Target ROAS portfolio strategies.
`googleAdsSearchStreamGaql`	Executes an arbitrary GAQL query and aggregates streamed batches. Use for custom reports and lookups.